Expectation vs Experience: Meeting customers where they are in a high expectation world.

Presented by Colette Manning, Vice President of Brand Marketing & Operations, Sanford Health

In this insightful session, Colette Manning will explore how healthcare marketing has evolved and what today’s rising consumer expectations mean for marketers across all service-based industries. From shifting behaviors to digital-first engagement, Colette will share why being nimble and meeting consumers where they are has never been more important. Colette will also update us on Sanford Health's latest investment in our community, the Sanford Black Hills Medical Center. 

About Collette: 

Colette Manning is the Vice President of Brand Marketing and Operations at Sanford Health and a proud University of Nebraska alumna. Colette began her career in strategic service management at Dakota, Minnesota, and Eastern Railroad in 2008. Since joining Sanford Health in 2012, Colette has served in many roles and currently leads the marketing operations, including brand, creative and content strategy, digital marketing, media buying, and production management. Colette says it's her privilege to lead the marketing team that tells Sanford Health's stories. Known for her pragmatic approach, she is passionate about simplifying the complex, empowering teams to act, and putting people at the center of everything they do.

TICKETS: https://www.zeffy.com/en-US/ticketing/march-program-expectations-vs-experience