The American Advertising Federation’s Silver Medal Award Program was established in 1959 to recognize men and women who have made outstanding contributions to advertising and have been active in furthering the industry’s standards, creative excellence, and responsibility in areas of social concern. Annually, AAF member clubs bestow the honor upon outstanding members of their local advertising community.

DEADLINE TO NOMINATE: DECEMBER 31, 2025

Nominees are judged on the following criteria:

• Contribution to His/Her Company

  The recipient must have achieved success in one of the following areas of work: advertising agency, advertiser, media or advertising service. 

• Creative Ability

  The recipient must have shown a consistent, high degree of original thinking in their field.

• Contributions to the General Advancement of Advertising

  The recipient must have worked to increase the stature and raise the standards of the advertising profession.

• Contributions to the Community

  The recipient should be someone who has been active in civic, religious, or other groups dedicated to human or social welfare.

• Service to the American Advertising Federation

  The honoree should have demonstrated a long-term commitment to the American Advertising Federation Black Hills chapter. Service to the corresponding AAF District and AAF National further solidifies the depth of service.

Meet the 2025 Silver Medal Recipient: Tiffany Smith

Tiffany Smith, 2025
Dave Smetter, 2024
Dan Daly, 2023
Judy Darling, 2022
Mike Stec, 2021
Beth Hottel, 2020
Marnie Herrmann, 2019
Mutch Usera, 2018
Dawn Claymore, 2017
Michael Goodroad, 2016
Carol Brown, 2015
Jason Alley, 2014
Ross Johnson, 2013
Tim Reilly, 2012