Leveraging LinkedIn for Your Brand and Business
Presented by Abby Kelsey, founder of Always Social
Most companies and professionals are only using 10% of LinkedIn's potential. Ready to unlock the other 90%?
LinkedIn isn't just another social media platform - it's a strategic business asset waiting to be activated. In this dynamic session, LinkedIn strategist Abby Kelsey will show you how to leverage LinkedIn for both personal brand building and business growth.
You'll learn how to:
Build a personal brand that elevates both you and your organization
Create a LinkedIn presence that attracts opportunities, not just connections
Develop role-specific strategies whether you're in marketing, sales, or leadership
Turn thought leadership into tangible business outcomes
Align personal and company branding for maximum impact
Implement a sustainable LinkedIn strategy that delivers measurable ROI
This session combines personal branding fundamentals with advanced business growth tactics, making it valuable for marketers driving company visibility, leaders building industry influence, and professionals at any stage looking to expand their impact. You'll leave with a customized roadmap for making LinkedIn work as a true business driver—not just another item on your social media checklist.
Perfect for anyone ready to unlock LinkedIn's full potential for professional and business success.
About Abby:
Abby Kelsey is a social media consultant and LinkedIn strategist specializing in helping B2B leaders and brands turn social media into a measurable business driver. As the founder of Always Social, she’s known for making LinkedIn approachable and actionable through her Authentic LinkedIn Framework - a proven system that helps executives and teams build trust, visibility, and real business opportunities.
With over a decade in corporate marketing and years running her own consulting practice, Abby brings a unique dual perspective that helps organizations connect strategy with execution. She serves as a Fractional Social Media Leader, trainer, and strategic advisor to marketing and sales teams at companies ranging from Fortune 500s to emerging brands.
Abby is also the CEO of Marketers’ Community, a leadership network for modern marketers. A frequent speaker on LinkedIn strategy, social selling, and thought leadership, she’s passionate about helping professionals transform social media from an obligation into one of the most powerful tools for growth.