Strategy with Soul. In a world full of noise, nuance wins. 

Presented by Anne Faricy, Chief Strategy Officer at The Nuance Collective

Forget chasing funnels, frameworks, and sanitizing your brand by category norms (just mediocrity dressed in a suit) and best practices (yesterday’s average ideas). Because in a world full of noise, nuance wins.

In this session, we’ll workshop how to:

• Embody resonance, not just RTBs

• Use tension and contradiction as creative fuel, not a problem to solve 

• Replace “best practices” with brave principles 

• Stop trying to sound smart and start sounding real (aka tell the truth)

• Find your enemy, not just your North Star

• Reframe your real brand strategy issues… we’ll get after it!  

About Anne:

With over 20 years of brand strategy experience at top ad agencies, Anne is the CSO at the Nuance Collective — a modern creative consultancy that merges the best of human strategy and creative minds with an AI-accelerated output. At TNC, she choreographs truth and tension into ideas that feel unexpected but inevitable. She turns deep human insight into magnetic clarity — helping teams and brands see themselves, their audiences, and their categories differently. She has a rare combination of empathy and edge and is known for asking uncomfortable questions (while making you laugh), dismantling complexity, and being severely allergic to marketing jargon. She’s a champion of simplicity, utility, and ease. And, most people who say they never swear or cry tend to do both, freely, around her.