Strategy with Soul. In a world full of noise, nuance wins. 

Presented by Anne Faricy, Chief Strategy Officer at The Nuance Collective

TICKETS: https://www.zeffy.com/en-US/ticketing/december-program-strategy-with-soul

Forget chasing funnels, frameworks, and sanitizing your brand by category norms (just mediocrity dressed in a suit) and best practices (yesterday’s average ideas). Because in a world full of noise, nuance wins.

In this session, we’ll workshop how to:

• Embody resonance, not just RTBs

• Use tension and contradiction as creative fuel, not a problem to solve 

• Replace “best practices” with brave principles 

• Stop trying to sound smart and start sounding real (aka tell the truth)

• Find your enemy, not just your North Star

• Reframe your real brand strategy issues… we’ll get after it!  

About Anne:

With over 20 years of brand strategy experience at top ad agencies, Anne is the CSO at the Nuance Collective — a modern creative consultancy that merges the best of human strategy and creative minds with an AI-accelerated output. At TNC, she choreographs truth and tension into ideas that feel unexpected but inevitable. She turns deep human insight into magnetic clarity — helping teams and brands see themselves, their audiences, and their categories differently. She has a rare combination of empathy and edge and is known for asking uncomfortable questions (while making you laugh), dismantling complexity, and being severely allergic to marketing jargon. She’s a champion of simplicity, utility, and ease. And, most people who say they never swear or cry tend to do both, freely, around her.