About the American Advertising Awards

The American Advertising Federation (AAF)’s American Advertising Awards are one of the industry’s largest creative competitions attracting nearly 35,000 professional and student entries each year through local club competitions. The mission of the American Advertising Awards is to recognize and reward the creative spirit of excellence in advertising.

The AAF Black Hills (western SD’s local chapter) American Advertising Awards competition is the first of a three-tiered national competition conducted annually by the AAF alongside 200+ other clubs around the country. Entries that receive the coveted Gold ADDY for being recognized as the highest level of creative excellence are automatically forwarded onto the next tier of the competition. Other entries deserving of recognition for their outstanding level of excellence are awarded a Silver ADDY, and also have the opportunity to be forwarded on to the next level of competition.

Entry into the American Advertising Awards supports our entire industry; the AAF and its local and district memberships use the proceeds to enhance advertising through programs such as internships, advocacy groups and advertising education.

2024 american advertising awards gala

backdrop photos by Fireweed Photography | candid photos by Montivigant Media

past winners

There are some pretty outstanding creatives in the Black Hills area who now have a little extra street cred to add to their name. Check out the past winners booklets below!