At this program, attendees will get answers to the following questions.

• What does the future media landscape look like?

• How do consumers get their media? Is streaming taking over?

• How have US consumers changed their viewing habits?

• What about audio? Podcasting?

• What’s happening and what’s coming?

• What are the demographic trends in local media?

Claudine Sokol, VP of Client Solutions and Strategy at Nielsen, has worked for over twenty-four years in the media industry. With a wide range of experience working in media, including national, mobile, movies, digital, local television, and local audio. In providing market research and strategic insights to Networks, Advertisers, Studios, CPG clients, political agencies, advertising agencies, and non-traditional media clients, Claudine has helped convert media markets across the Southwest to electronic measurement since the late 90's and is committed to helping her clients understand the on-going changes in the media industry. She is excited about the future of media in today’s ever-changing fast-paced world. Claudine is a graduate of Yeshiva University in New York City. Born and raised in Los Angeles, California where she currently resides with her four children and Luna & Scout, her dogs. Claudine loves to cook and travel with her family.