Public Service

Each year, the AAF-Black Hills provides a Public Service Campaign to a non-profit organization that is chosen to receive a full advertising campaign to benefit their organization.  The campaign, which is designed specifically for the chosen non-profit, is produced and implemented by the members of AAF-Black Hills.  New this year, the AAF-Black Hills Board of Directors will choose a second non-profit organization to be used in a marketing competition for local college students. These talented students will compete in March with ready-to-implement plans and the non-profit organization will be the judge.

Logo created for Partnership Rapid City

Last year’s recipient was Partnership Rapid City.  The program’s mission is to give students the opportunity to see the relevance of their school work, by applying their knowledge and skills in the community and to develop a workforce that will grow our regional economy and enhance our quality of life.  Liz Hamburg, Business Liaison at Partnership Rapid City said, “It’s been phenomenal to have an image created for us by AAF-Black Hills.  With the awareness created for us through the campaign, the community now recognizes us and is stepping up to help out.  In less than one year, we have increased our program from one pilot to six and we now have 350 students placed in internship programs.”

AAF-Black Hills is now encouraging local non-profit organizations to apply for the annual Public Service Campaign promotion. Non-profits can review the Public Service Campaign guidelines below and then download an application.  Applications must be post marked by December 1, 2009. For more information, please call Lane Shull at 605-863-2186.

Guidelines for the Public Service Campaign

1. Agencies, organizations of groups served must be non-profit and exempt from Federal Income Tax under sections 501(c)(3) or a similar section of the United States Internal Revenue Code.
2. That the project be non-commercial, non-denominational, non-partisan politically and not designed to influence legislation.
3. That the appeal for support shall be one properly made to Americans generally whether delivered by national or local media. The project will not be rejected because it is in the interest of one group if the action messages have wide appeal, national significance and local applicability.
4. That the project be of sufficient seriousness and public importance to warrant donations of space or time by national and local media.
5. That the purpose of the project be such that the advertising methodology can help achieve its objectives.
6. AAF-Black Hills’ involvement in a public service project will have a time limit of six months from the date of approval by the Board of Directors. However, the Board of Directors and Public Service Committee, if they so choose, can extend AAF-Black Hills involvement in a project in increments established by the committee.
7. The AAF-Black Hills relies on the voluntary support of its members to accomplish public service projects. The proposed organization must have a budget for the out-of-pocket (material) expenses needed to complete the project. (e.g. print materials, online media, etc.)
   
8. The AAF-Black Hills logo must appear on all materials donated for public service projects (e.g. brochures, TV spots, print ads, etc. . .) Suggested credit line: A public service project provided by AAF-Black Hills.

Click here to download the Public Service Campaign application and send it along with any pertinent information and supporting materials by December 1, 2009 to:
AAF-Black Hills
PO Box 8251
Rapid City, SD  57709-8251

Previous Public Service Campaign recipients: