AAF Black Hills

February’s Luncheon

admin — Thu, 12 Jan 2012 19:15:34 +0000

Speaker:

Mark Tilsen
President of Native American Natural Foods

Sponsor:

Message

Date:

2/21/2012

Time:

11:30am

Location:

The Rushmore Plaza
Holiday Inn

Tanka Bar: Building a Brand from the Reservation

Mark Tilsen is President of Native American Natural Foods and a longtime business partner with Karlene Hunter in Lakota Express, Inc., a direct marketing and customer care management company. Mr. Tilsen has more than 25 years of experience in nonprofit fundraising, marketing community development, and 18 years in special events marketing and productions.

Mark Tilsen’s presentation to the American Advertising Federation:

In order to overcome the isolation and the financial challenges of running a reservation-based company, Native American Natural Foods has relied on three primary consumer marketing techniques to grow its business to more than 4,000 stores in all 50 states:

Earned Media

Website Publishing

Social Media

Mark Tilsen, president of Native American Natural Foods and a career marketing professional, will discuss how his team leverages the relationship between the three techniques and where the company plans to drive them to continue the expansion of its Tanka Brand.

This program is free for AAF-Black Hills members, $30 for non-members, $20 for each additional AAF-Black Hills Corporate Member (Corporate Membership must have three or more individuals within your organization), and $20 for students.

Not certain where the Rapid City Rushmore Plaza Holiday Inn is? Click here for directions and a map.

2012 ADDYs

admin — Fri, 06 Jan 2012 16:45:00 +0000

Come celebrate with us as we recognize our outstanding local advertising and marketing professionals!

Friday, February 24, 2011
The Elks Theater Downtown Rapid City

Tickets include a fun-filled evening with cocktails and heavy h’orderves. Reserved seating is available for tables of eight only.

Ticket On Sale Soon

January’s Luncheon

admin — Fri, 09 Dec 2011 17:12:01 +0000

Speaker:

Dan Daly
Messages That Matter

Sponsor:

Date:

1/17/2012

Time:

11:30am

Location:

The Rushmore Plaza
Holiday Inn

Messages That Matter

Dan Daly is Director of Public Relations at TDG Communications, a full-service advertising and public-relations firm based in Deadwood. The TDG PR department provides social media and traditional public relations for clients in the tourism, entertainment, medical and technology industries.

Before joining TDG Communications, he was a business writer for the Rapid City Journal for 18 years. While at the Journal, he launched the weekly Talking Business column and the Journal Business Blog, both of which are still running. He also worked as a reporter and editor for newspapers in South Dakota, Wyoming and Idaho.

Not certain where the Rapid City Rushmore Plaza Holiday Inn is? Click here for directions and a map.

December’s Luncheon

admin — Fri, 23 Sep 2011 21:36:18 +0000

Speaker:

Paul Trani
Adobe Suite Workshop

Sponsor:

Signs Now of Rapid City

Date:

12/13/2011

Time:

11:30am

Location:

The Rushmore Plaza
Holiday Inn

Meeting all your signage needs!

Back by Popular Demand

Paul Trani is a Developer Evangelist for Adobe Systems where he travels the world, seeking out every opportunity to make life easier for designers and developers, using Adobe tools of course. Paul specifically focuses on showing designers and developers how to use
Flash and HTML5 to create award-winning work for desktop, mobile and tablet devices. Paul has also been an Adobe Certified Instructor for over a decade and has developed courseware since the “Macromedia” days. A prolific trainer, Paul has earned “top author” status at Lynda.com and has created a constant stream of content for AdobeTV as well as his own tutorials on www.designupdate.com. Prior to joining Adobe, Paul led a team of interactive designers and developers at Starz Entertainment producing multimillion dollar web and mobile campaigns. When he is not traveling the globe in search of the best coffee and beer he can be found hiking somewhere in the Colorado mountains.

Not certain where the Rapid City Rushmore Plaza Holiday Inn is? Click here for directions and a map.

November’s Luncheon

admin — Fri, 23 Sep 2011 20:29:46 +0000

Speaker:

Carlos Williams
Health Care Marketing

Sponsor:

Date:

11/29/2011

Time:

11:30am

Location:

The Rushmore Plaza
Holiday Inn

Health Care Marketing

Carlos Williams is a marketing executive with more than 15 years of experience in health-care marketing, product management and business development in both domestic and international markets. He is formerly the Director of Marketing and Director of Product Development at Healthways, Inc., where he created and managed the marketing policies, goals and initiatives for three major Medicare wellness product lines. He’s the principal of CRW Consulting and is currently the corporate Brand Marketing Manager for BounceU, an inflatable party-rental franchiser. He holds an MBA from the Ken Blanchard School of Business at Grand Canyon University.

Not certain where the Rapid City Rushmore Plaza Holiday Inn is? Click here for directions and a map.

October’s Luncheon

admin — Fri, 23 Sep 2011 17:36:24 +0000

Speaker:

Bill Masterson Jr.
Newspapers & The Digital Future

Sponsor: Rapid City Journal

Date:

010/18/2011

Time:

11:30am

Location:

The Rushmore Plaza
Holiday Inn

Newspapers & The Digital Future

Bill Masterson Jr. became publisher of The Times Media Company, a division of Lee Enterprises in November 2006 and was named group publisher for Lee in July 2011 overseeing Lee Properties in South Carolina, Kentucky and South Dakota. Bill has held the title of publisher for over 24 years first being named to that position at age 27 as publisher of the Black Hills Pioneer in Spearfish, SD.

Bill began his newspaper career as a carrier for the Daily Oklahoman in the 1970s and was selected in 1976 as Parade magazine’s Young Columbus Carrier of the Year for the Daily Oklahoman. That year he was also awarded the key to the city of Lawton, Oklahoma for his outstanding achievements as a youth. During Masterson’s time as publisher of the Rapid City Journal, the newspaper won a Lee President’s Award for news coverage; and in 2004 he was individually awarded the Lee President’s Award for Innovation for his efforts to drive political revenue into newspapers. Also during Masterson’s time at the Journal he served on the board of directors for the South Dakota Newspaper Association for seven years and was president of the organization in 2002.

Previous affiliations include: executive council of the board of directors, Rapid City Chamber of Commerce; executive council, the Black Hills Vision economic development group; board of directors, Arrowhead Country Club; region six director, the National Newspaper Association; president, Spearfish Optimist Club; lieutenant governor, Optimist Club for the Dakotas, Manitoba, and Minnesota district; board of directors, Yellow Jacket Foundation.

Masterson was honored as Optimist Club “Man of the Year “ in 1989 and 1990. He was also named Green and Gold Foundation “Booster of the Year” in 1995.

Since coming to Northwest Indiana, Masterson has been active with efforts to unite a diverse region. He was responsible for creating a movement called “One Region: One Vision,” bringing leaders of the many and varied interests of the area together for identification of regional issues, discussion and working for the common good of all residents. He also serves on the executive board of directors for the Barden Gary Foundation and the Boys & Girls Clubs of Northwest Indiana where he is leading a campaign to build a new Boys & Girls Club and Community Center in Gary. The NW Indiana Times was recognized as the fastest growing English speaking newspaper in the country in 2008 followed by three Lee presidents awards in 2009 and 10. Also in 2010 the NW Indiana Times was named “Enterprise of the Year” for all of Lee Enterprises and in 2011 was named one of the top 10 newspapers in the country that “Do it Right” by the industry trade Magazine editor & Publisher.

Bill and his wife, Julie, reside in Valparaiso, Ind. They have six children and three grandchildren.

Not certain where the Rapid City Rushmore Plaza Holiday Inn is? Click here for directions and a map.

Dustin’s Experience at D8 Conference

admin — Sun, 01 May 2011 14:24:06 +0000

This was my first time at an Ad Fed district conference. Now that we’ve been back a few weeks, I’ve finally figured out what I thought of the whole affair: I expected more.

I thought we’d be outnumbered by legions of talented agency-types and boutique creatives from the other clubs. I figured they’d be raking in all of the District 8 Addy trophies, which they’d use to construct little award forts around the reception room. I expected the conference room would have windows. I expected not to be drunk under the table by three other fairly petite board members. And more than anything else, I expected the other clubs to really, really have things together.

And many clubs do. But, as it turns out, so do we. It was hard to realize until I had the opportunity to compare, but it became very clear to me over the course of the conference that AAF-Black Hills has become a strong organization over the past few years. Our programs are great, the creative talents of our members can go head-to-head with anyone (as Jason Alley proved by picking up the Best of Show), and our membership is incredibly involved and active.

That’s a great asset, and it means we can continue to grow and implement some new programs. There were several good ideas tossed around over the course of the conference, including a suggestion from James Datri, president of AAF, that we turn the live-stream of the annual national hall of fame presentation into a local event in tandem with our Silver Medal award.

AAF-D8 2011 NSAC Results

admin — Thu, 21 Apr 2011 16:46:29 +0000

The Eighth District of the American Advertising Federation and JCPenney Promote Student Creativity and Talent Through National Student Advertising Competition

Minneapolis, MN, April, 17, 2011 – District Eight of the American Advertising Federation is proud to announce that Minnesota State University Moorhead will represent the states of Minnesota, North Dakota, South Dakota and Wisconsin at the National Student Advertising Competition, the premier student advertising competition.

The NSAC is a unique real-world experience that prepares students for successful careers and provides sponsoring companies with tangible, effective integrated marketing campaigns. The education services division of the national American Advertising Federation annually conducts the NSAC in cooperation with a major corporation.

This year, JCPenney challenged advertising students from across the country to present a topnotch, comprehensive advertising campaign. As a challenge to the competing university teams, JCPenney provided a case study outlining its history, and student teams then researched the
product and devised a completely integrated communications campaign. Schools competing for the District Eight prize included Minnesota State University Moorhead, North Dakota State University, South Dakota State University, St. Cloud State University, St. Cloud Technical &
Community College, the University of St. Thomas and the University of Minnesota – Twin Cities.

FINAL RESULTS:

District 8 NSAC Team Competition First – Fourth Place:
1st Place: Minnesota State University Moorhead – Advancing to Nationals
2nd Place: South Dakota State University
3rd Place: St. Cloud Technical & Community College
4th Place: North Dakota State University

OLSON Sponsored Awards:
Best Brand Connection Strategy – Minnesota State University Moorhead
Best Creative Execution – South Dakota State University
Best Media Strategy – University of Minnesota, Twin Cities
Best PR Strategy and Execution – South Dakota State University
Best Visual Presentation – Minnesota State University Moorhead

District 8 Best Presenter Awards:
Best Male Presenter: Brian Bernier, University of Minnesota – Twin Cities
(Honorable Mention: Brandon DeBoer, South Dakota State University)
Best Female Presenter: Erin Kennedy, South Dakota State University
(Honorable Mention: Annika Nynas, Minnesota State University Moorhead)
The national finals will be held June 2-3 at the AAF National Conference in San Diego, CA and
will showcase finalists, culled from 150 entries, as they present their original campaigns.

Judges for the District competition included:
Michelle Levesque, JCPenney, Senior Project Manager
Marla Thomas, JCPenney, Senior Buyer
Rhonda Adams, JCPenney, Senior Project Manager
Adrian Warwick, JCPenney, National Media Manager
Rick Dow, Saatchi and Saatchi, Senior Vice President, Agency Integration Director
Contact:
Frank Stegmaier, NSAC Chair, District Eight
701-237-4850
frank.stegmaier@flintcom.com

http://www.aafd8.org/

AAF-BH Member Wins Best of Show & Judge’s Choice Honors at AAF-District 8 Regional Award Show

admin — Wed, 20 Apr 2011 19:20:53 +0000

Rapid City-based marketing and communications firm Message earned Best of Show honors and a Judge’s Choice Award at the AAF-District 8 Regional competition in Minneapolis, Minnesota for a brand video created for Black Hills Ammunition. The video showcases how the zeal and quirkiness of Black Hills Ammo’s employees provides the ultimate connection to the ammunition they produce.

In addition, Message won three golds for a product catalog photo series, print campaign and integrated brand campaign for Black Hills Ammunition. A silver Addy was also awarded for Black Hills Ammunition’s full-page ad.

The ADDY® Awards are the nation’s largest advertising competition. Each year the competition begins at the local level with the 210 AAF clubs across the country. Entries must first be submitted in a local competition to be eligible for regional and national competitions. Local winners advance to one of the 14 regional district competitions and District winners advance to the national finals. The National ADDYS® are held in conjunction with the AAF National Conference; June 1-4, 2011 in San Diego, CA.

Advertisers featured in the AAF District 8 show included Martin Williams, Olson, Appleton Coated, Adventure, Insight Marketing & Design, Lawrence & Schiller and the Karma Group, among others.

View AAF-District 8′s Best of Show Award Winner here.

A full list of AAF District 8 winners can be found here.

May’s Luncheon

admin — Sat, 26 Feb 2011 11:08:48 +0000

Speaker:

Steve Lance,
Emmy Award–winning
advertising guru

Sponsor:

Midwest Marketing

Date:

05/17/2011

Time:

11:30am

Location:

The Rushmore Plaza
Holiday Inn

Bright Ideas for Business

Marketers Are from Mars, Creatives from Venus, and How to Solve Your Earthly Problems

How come all the great advertising you like isn’t yours? Is it the fault of your company? Your agency? Your suppliers? Or does the answer lie in the processes that go into making great ads? Are your marketers “creative meddlers?” Are your creatives “strategy ignorant?” Steve Lance leads a lively discussion about the language disconnect between creatives and marketers. Marketers will learn why they can’t live with creatives (and certainly can’t take them to lunch). Creatives will learn why they’ve never wanted to take a marketer out for a beer. There’s always been tension between marketers and creatives. That tension is one of the secrets to creating great advertising. The key is to harness those forces for good—instead of engaging in a battle neither side can win. Steve takes you on an entertaining exploration of the creative process. Who knows? It might just transform your relationship with everyone in your organization.

Steve Lance is a multiple Emmy Award winner and co-author of The Little Blue Book of Advertising with his partner, Jeff Woll. As Creative Director of NBC, he established the first copy testing and focus group testing for the network. His tag lines developed with Richie Kahn (“NBC Us” and “NBC Proud As A Peacock”) remain the most memorable lines created for any network as measured by Burke scores, and his work for the premiere of NBC SportsWorld won One Show and Andy Awards.

After working three years in Los Angeles as a television series writer, Steve returned to New York as Creative Director of the entertainment division of Della Femina, Travisano & Partners. His commercials for SportsChannel won One Show and Andy Awards and his work for WBZ-TV won an Emmy Award for Best Station News Campaign. He was asked by NBC’s Community Affairs Division to create a new public service campaign. He conceived the format for “The More You Know,” and wrote the first 17 spots for the campaign.

Steve established Unconventional Wisdom in 1989 with his partner, Norman Siegel, serving the marketing, advertising and communications needs of such clients as The Discovery Channel (“Explore Your World”), TLC (“Adventures For Your Mind”), Animal Planet (“All Animals All The Time”), Discovery Communications, Inc., Food TV, The Travel Channel, The Hallmark Channel (“Where Great Stories Come To Life”), National Geographic Channel (“Start Exploring”), PBS, Hyperion Solutions, Yankelovich Partners, Burson-Marsteller, Citizen Watch, and Crest Toothpaste.

A BIG thank you to Midwest Marketing for supporting AAF-Black Hills by being this month’s program sponsor. At Midwest Marketing, they’re armed with an incredibly talented team of artists, programmers, writers, and consultants who are ready to take your business to the next level with innovative new ideas for business. Click here to find out more about the services offered from Midwest Marketing.

Not certain where the Rapid City Rushmore Plaza Holiday Inn is? Click here for directions and a map.