AAF Black Hills

May’s Luncheon

admin — Thu, 22 Mar 2012 17:39:30 +0000

Speaker:

Nicole Haberman & Kathy Lees
of Midwest Marketing
Search Engine Optimization

Sponsor:

Midwest Marketing

Date:

5/15/2012

Time:

11:30am

Location:

The Rushmore Plaza
Holiday Inn

"We're Not Crazy, Just Creative!"

The Four Principals of Online Success

Ok, you get it. A strong online presence is the key to growing your business. Too bad this goal often seems more elusive than spying Bigfoot in a blizzard. How in the heck do you sneak a peek, let alone lead him straight to your camp?

The Four Principals of Online Success, that’s how. You see, you’ve got to understand the creature in order to master it. Sure, there’s no magical formula, but by understanding what drives Search Engines and Social Media, you’ll have a leg up on the other guys. Not to mention increasing web traffic and a throng of loyal followers.

Join Midwest Marketing as we help you navigate the Search and Social spheres. They’re the building blocks of Online Success…and much less intimidating than Bigfoot.

This program is free for AAF-Black Hills members, $30 for non-members, $20 for each additional AAF-Black Hills Corporate Member (Corporate Membership must have three or more individuals within your organization), and $20 for students.

Not certain where the Rapid City Rushmore Plaza Holiday Inn is? Click here for directions and a map.

April’s Luncheon

admin — Tue, 20 Mar 2012 17:51:34 +0000

Speaker:

Caroline Stoeckel
Scottsdale (AZ) Convention & Visitors Bureau.

Sponsor:

Date:

04/24/2012

Time:

11:30am

Location:

The Rushmore Plaza
Holiday Inn

Tourism Marketing

Like the Black Hills, Scottsdale’s largest industry is tourism, with over 8 million visitors spending more than $1 billion annually. What lessons can marketers in the Black Hills learn from the Scottsdale CVB? Marketing Director Caroline Stoeckel will share her experience about what’s worked (and what hasn’t!) during her eight years at the Scottsdale CVB, including a dozen specific examples of print, broadcast, outdoor, online and social media campaigns. She’ll also describe the methods the bureau uses to gather data on its audience and the detailed visitor profiles it’s been able to build via these methods.

Not certain where the Rapid City Rushmore Plaza Holiday Inn is? Click here for directions and a map.

February’s Luncheon

admin — Thu, 12 Jan 2012 19:15:34 +0000

Speaker:

Mark Tilsen
President of Native American Natural Foods

Sponsor:

Message

Date:

2/21/2012

Time:

11:30am

Location:

The Rushmore Plaza
Holiday Inn

Tanka Bar: Building a Brand from the Reservation

Mark Tilsen is President of Native American Natural Foods and a longtime business partner with Karlene Hunter in Lakota Express, Inc., a direct marketing and customer care management company. Mr. Tilsen has more than 25 years of experience in nonprofit fundraising, marketing community development, and 18 years in special events marketing and productions.

Mark Tilsen’s presentation to the American Advertising Federation:

In order to overcome the isolation and the financial challenges of running a reservation-based company, Native American Natural Foods has relied on three primary consumer marketing techniques to grow its business to more than 4,000 stores in all 50 states:

Earned Media

Website Publishing

Social Media

Mark Tilsen, president of Native American Natural Foods and a career marketing professional, will discuss how his team leverages the relationship between the three techniques and where the company plans to drive them to continue the expansion of its Tanka Brand.

Not certain where the Rapid City Rushmore Plaza Holiday Inn is? Click here for directions and a map.

2012 ADDYs

admin — Fri, 06 Jan 2012 16:45:00 +0000

Come celebrate with us as we recognize our outstanding local advertising and marketing professionals!

Friday, February 24, 2011
The Elks Theater Downtown Rapid City

5:30 to 7 Social Hour Cash Bar & Hors d’oeuvres

7:00 Awards Show

Your $45 ticket include a fun-filled evening with heavy hors d’oeuvres. Please reserve your tickets before February 21.

Tickets On Sale Now!

January’s Luncheon

admin — Fri, 09 Dec 2011 17:12:01 +0000

Speaker:

Dan Daly
Messages That Matter

Sponsor:

Date:

1/17/2012

Time:

11:30am

Location:

The Rushmore Plaza
Holiday Inn

Messages That Matter

Dan Daly is Director of Public Relations at TDG Communications, a full-service advertising and public-relations firm based in Deadwood. The TDG PR department provides social media and traditional public relations for clients in the tourism, entertainment, medical and technology industries.

Before joining TDG Communications, he was a business writer for the Rapid City Journal for 18 years. While at the Journal, he launched the weekly Talking Business column and the Journal Business Blog, both of which are still running. He also worked as a reporter and editor for newspapers in South Dakota, Wyoming and Idaho.

Not certain where the Rapid City Rushmore Plaza Holiday Inn is? Click here for directions and a map.

December’s Luncheon

admin — Fri, 23 Sep 2011 21:36:18 +0000

Speaker:

Paul Trani
Adobe Suite Workshop

Sponsor:

Signs Now of Rapid City

Date:

12/13/2011

Time:

11:30am

Location:

The Rushmore Plaza
Holiday Inn

Meeting all your signage needs!

Back by Popular Demand

Paul Trani is a Developer Evangelist for Adobe Systems where he travels the world, seeking out every opportunity to make life easier for designers and developers, using Adobe tools of course. Paul specifically focuses on showing designers and developers how to use
Flash and HTML5 to create award-winning work for desktop, mobile and tablet devices. Paul has also been an Adobe Certified Instructor for over a decade and has developed courseware since the “Macromedia” days. A prolific trainer, Paul has earned “top author” status at Lynda.com and has created a constant stream of content for AdobeTV as well as his own tutorials on www.designupdate.com. Prior to joining Adobe, Paul led a team of interactive designers and developers at Starz Entertainment producing multimillion dollar web and mobile campaigns. When he is not traveling the globe in search of the best coffee and beer he can be found hiking somewhere in the Colorado mountains.

Not certain where the Rapid City Rushmore Plaza Holiday Inn is? Click here for directions and a map.

November’s Luncheon

admin — Fri, 23 Sep 2011 20:29:46 +0000

Speaker:

Carlos Williams
Health Care Marketing

Sponsor:

Date:

11/29/2011

Time:

11:30am

Location:

The Rushmore Plaza
Holiday Inn

Health Care Marketing

Carlos Williams is a marketing executive with more than 15 years of experience in health-care marketing, product management and business development in both domestic and international markets. He is formerly the Director of Marketing and Director of Product Development at Healthways, Inc., where he created and managed the marketing policies, goals and initiatives for three major Medicare wellness product lines. He’s the principal of CRW Consulting and is currently the corporate Brand Marketing Manager for BounceU, an inflatable party-rental franchiser. He holds an MBA from the Ken Blanchard School of Business at Grand Canyon University.

Not certain where the Rapid City Rushmore Plaza Holiday Inn is? Click here for directions and a map.

October’s Luncheon

admin — Fri, 23 Sep 2011 17:36:24 +0000

Speaker:

Bill Masterson Jr.
Newspapers & The Digital Future

Sponsor: Rapid City Journal

Date:

010/18/2011

Time:

11:30am

Location:

The Rushmore Plaza
Holiday Inn

Newspapers & The Digital Future

Bill Masterson Jr. became publisher of The Times Media Company, a division of Lee Enterprises in November 2006 and was named group publisher for Lee in July 2011 overseeing Lee Properties in South Carolina, Kentucky and South Dakota. Bill has held the title of publisher for over 24 years first being named to that position at age 27 as publisher of the Black Hills Pioneer in Spearfish, SD.

Bill began his newspaper career as a carrier for the Daily Oklahoman in the 1970s and was selected in 1976 as Parade magazine’s Young Columbus Carrier of the Year for the Daily Oklahoman. That year he was also awarded the key to the city of Lawton, Oklahoma for his outstanding achievements as a youth. During Masterson’s time as publisher of the Rapid City Journal, the newspaper won a Lee President’s Award for news coverage; and in 2004 he was individually awarded the Lee President’s Award for Innovation for his efforts to drive political revenue into newspapers. Also during Masterson’s time at the Journal he served on the board of directors for the South Dakota Newspaper Association for seven years and was president of the organization in 2002.

Previous affiliations include: executive council of the board of directors, Rapid City Chamber of Commerce; executive council, the Black Hills Vision economic development group; board of directors, Arrowhead Country Club; region six director, the National Newspaper Association; president, Spearfish Optimist Club; lieutenant governor, Optimist Club for the Dakotas, Manitoba, and Minnesota district; board of directors, Yellow Jacket Foundation.

Masterson was honored as Optimist Club “Man of the Year “ in 1989 and 1990. He was also named Green and Gold Foundation “Booster of the Year” in 1995.

Since coming to Northwest Indiana, Masterson has been active with efforts to unite a diverse region. He was responsible for creating a movement called “One Region: One Vision,” bringing leaders of the many and varied interests of the area together for identification of regional issues, discussion and working for the common good of all residents. He also serves on the executive board of directors for the Barden Gary Foundation and the Boys & Girls Clubs of Northwest Indiana where he is leading a campaign to build a new Boys & Girls Club and Community Center in Gary. The NW Indiana Times was recognized as the fastest growing English speaking newspaper in the country in 2008 followed by three Lee presidents awards in 2009 and 10. Also in 2010 the NW Indiana Times was named “Enterprise of the Year” for all of Lee Enterprises and in 2011 was named one of the top 10 newspapers in the country that “Do it Right” by the industry trade Magazine editor & Publisher.

Bill and his wife, Julie, reside in Valparaiso, Ind. They have six children and three grandchildren.

Not certain where the Rapid City Rushmore Plaza Holiday Inn is? Click here for directions and a map.

Dustin’s Experience at D8 Conference

admin — Sun, 01 May 2011 14:24:06 +0000

This was my first time at an Ad Fed district conference. Now that we’ve been back a few weeks, I’ve finally figured out what I thought of the whole affair: I expected more.

I thought we’d be outnumbered by legions of talented agency-types and boutique creatives from the other clubs. I figured they’d be raking in all of the District 8 Addy trophies, which they’d use to construct little award forts around the reception room. I expected the conference room would have windows. I expected not to be drunk under the table by three other fairly petite board members. And more than anything else, I expected the other clubs to really, really have things together.

And many clubs do. But, as it turns out, so do we. It was hard to realize until I had the opportunity to compare, but it became very clear to me over the course of the conference that AAF-Black Hills has become a strong organization over the past few years. Our programs are great, the creative talents of our members can go head-to-head with anyone (as Jason Alley proved by picking up the Best of Show), and our membership is incredibly involved and active.

That’s a great asset, and it means we can continue to grow and implement some new programs. There were several good ideas tossed around over the course of the conference, including a suggestion from James Datri, president of AAF, that we turn the live-stream of the annual national hall of fame presentation into a local event in tandem with our Silver Medal award.

AAF-D8 2011 NSAC Results

admin — Thu, 21 Apr 2011 16:46:29 +0000

The Eighth District of the American Advertising Federation and JCPenney Promote Student Creativity and Talent Through National Student Advertising Competition

Minneapolis, MN, April, 17, 2011 – District Eight of the American Advertising Federation is proud to announce that Minnesota State University Moorhead will represent the states of Minnesota, North Dakota, South Dakota and Wisconsin at the National Student Advertising Competition, the premier student advertising competition.

The NSAC is a unique real-world experience that prepares students for successful careers and provides sponsoring companies with tangible, effective integrated marketing campaigns. The education services division of the national American Advertising Federation annually conducts the NSAC in cooperation with a major corporation.

This year, JCPenney challenged advertising students from across the country to present a topnotch, comprehensive advertising campaign. As a challenge to the competing university teams, JCPenney provided a case study outlining its history, and student teams then researched the
product and devised a completely integrated communications campaign. Schools competing for the District Eight prize included Minnesota State University Moorhead, North Dakota State University, South Dakota State University, St. Cloud State University, St. Cloud Technical &
Community College, the University of St. Thomas and the University of Minnesota – Twin Cities.

FINAL RESULTS:

District 8 NSAC Team Competition First – Fourth Place:
1st Place: Minnesota State University Moorhead – Advancing to Nationals
2nd Place: South Dakota State University
3rd Place: St. Cloud Technical & Community College
4th Place: North Dakota State University

OLSON Sponsored Awards:
Best Brand Connection Strategy – Minnesota State University Moorhead
Best Creative Execution – South Dakota State University
Best Media Strategy – University of Minnesota, Twin Cities
Best PR Strategy and Execution – South Dakota State University
Best Visual Presentation – Minnesota State University Moorhead

District 8 Best Presenter Awards:
Best Male Presenter: Brian Bernier, University of Minnesota – Twin Cities
(Honorable Mention: Brandon DeBoer, South Dakota State University)
Best Female Presenter: Erin Kennedy, South Dakota State University
(Honorable Mention: Annika Nynas, Minnesota State University Moorhead)
The national finals will be held June 2-3 at the AAF National Conference in San Diego, CA and
will showcase finalists, culled from 150 entries, as they present their original campaigns.

Judges for the District competition included:
Michelle Levesque, JCPenney, Senior Project Manager
Marla Thomas, JCPenney, Senior Buyer
Rhonda Adams, JCPenney, Senior Project Manager
Adrian Warwick, JCPenney, National Media Manager
Rick Dow, Saatchi and Saatchi, Senior Vice President, Agency Integration Director
Contact:
Frank Stegmaier, NSAC Chair, District Eight
701-237-4850
frank.stegmaier@flintcom.com

http://www.aafd8.org/