 |
Speaker:Karen Knudsen, |
Date:03/15/2011 Time:11:30am Location:The Rushmore Plaza |
Winning the Big Client
Going after a new, large client is exciting but nerve-wracking, and if you want to win the business, you’ve got to be prepared. What does a great pitch entail? What should you do when you’re looking at a prospect’s current plan and current advertising strategy, and what must you tell them to do differently and WHY in order to win the business? Karen advocates massive change and backs up every suggestion with a thorough rationale. Karen’s point-by-point breakdown of how to attack a large client is a must for anyone who sells ads.
Karen Knudsen is the “Queen of Results” at Brooks Advertising in Phoenix, and has won the business of several hundred clients over the last 15 years. Her expertise lies in creating marketing strategies and cutting edge creative to drive any retail business, and she has extensive experience in the automotive industry: auto dealers, dealer groups, and associations. She’s recently developed Ubix Automotive, a revolutionary fully automated email-based communication system that increases closing ratios, profit centers and customer retention.
This program is free for AAF-Black Hills members, $30 for non-members, $20 for each additional AAF-Black Hills Corporate Member (Corporate Membership must have three or more individuals within your organization), and $20 for students.
Not certain where the Rapid City Rushmore Plaza Holiday Inn is? Click here for directions and a map.
