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Speaker:Chris Newman, Sponsor: |
Date:04/19/2011 Time:11:30am Location:The Rushmore Plaza |
Your Mail Made Easy!
Direct Mail Ain’t Dead — or Dull
While its sexy digital cousins are getting all the press these days, old reliable direct mail sometimes gets a bad rap as a has-been medium of old. Poppycock, my friends! Cutting-edge direct mail pieces are more creative and more effective than ever. Nationally recognized direct mail ninja Chris
Newman will show and share some of his most eye-popping collateral that are helping to reinvigorate response rates.
Chris Newman is a man on a mission. And that mission — to dispel the misconception that direct mail pieces are dull — has landed Euro RSCG/Chicago senior art director Chris Newman on Direct Marketing News’s new “30 Under 30″ list. While at Euro RSCG, Newman has worked with clients ranging from Sprint to Kraft Foods and Effen vodka, while doing pro bono work for Chicago’s Off the Street Club, an after-school program for inner city youth, and Cookies for Comfort, a not-for-profit that helps cancer patients. One of his most successful pieces of creative incorporated peanut butter and jelly in a promotion for Sprint. The Sprint piece reportedly generated a generous 10.5 percent response rate.
We would like to thank Rosemary Harvey and the gang at Western Mailers for supporting AAF-Black Hills by being this month’s program sponsor. Western Mailers is a full-service business mail processor serving Rapid City and the Black Hills since 1975. We’re an alternative USPS mailing location and your local source for anything postal. Their goal is to assist customers in finding ways to maximize their mailing while minimizing their overall cost of mail production. Click here to find out more about the services offered from Western Mailers.
This program is free for AAF-Black Hills members, $30 for non-members, $20 for each additional AAF-Black Hills Corporate Member (Corporate Membership must have three or more individuals within your organization), and $20 for students.
Not certain where the Rapid City Rushmore Plaza Holiday Inn is? Click here for directions and a map.
