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Speaker:Jimmy LaSalvia |
Date:09/21/2010 Time:11:30am Location:The Rushmore Plaza |
Mobilizing a Hidden Political Audience
Jimmy LaSalvia is the executive director of GoProud, Inc., a Washington, D.C. political advocacy group for gay conservatives. He is the former Director of Programs & Policy for the Log Cabin Republicans. Before moving to Washington, Jimmy worked on political campaigns here in South Dakota, including Gov. Walt Miller’s campaign in 1994.
A commandment of advertising is to fish where the fish are, but what if the fish are hard to find? Jimmy LaSalvia has spent years in D.C. advocating for the policy priorities of gay and lesbian conservatives, and he understands how difficult it can be to extract an audience that’s sometimes unwilling to identify itself.
What strategies and tactics can you employ to “bring out” a hard-to-find audience? Jimmy specializes in doing a lot with a little. “Two guys in a coffee shop with a laptop can make national news,” Jimmy says. How can you co-opt these strategies to mobilize the voters or customers that you’re after?
Find out at AAF-BH’s kickoff luncheon, September 21st at 11:30 a.m. at the Holiday Inn.
This program is free for AAF-Black Hills members, $30 for non-members, $20 for each additional AAF-Black Hills Corporate Member, and $20 for students.
Not certain where the Rapid City Rushmore Plaza Holiday Inn is? Click here for directions and a map.
