Thank you to our Sponsor, Security First Bank.
Local non-profit group ‘American Advertising Federation of the Black Hills’ brings in Billie Jo Waara from Lawrence & Schiller to talk about the recent Sturgis Motorcycle Rally Economic Impact Study.
With the help of the South Dakota Office of Tourism’s Million Dollar Challenge Program and support from the Sturgis Motorcycle Rally, several South Dakota private sector businesses, Black Hills area chambers of commerce and local municipalities, an economic impact study on the Sturgis Motorcycle Rally became a reality in 2009.
Since the data from the economic impact study has been collected, compiled and analyzed, MTA has developed a strategic marketing plan for launch in early 2010, which will include the utilization of social networking sites, email blasts and direct mail communications, as well as cable network programming and other more traditional advertising media. Join us to hear the results of the study.
According to Jim Burgess, partner at Black Hills and Sturgis Harley-Davidson, the true economic impact of the annual Sturgis Motorcycle Rally has never actually been calculated. “This event (the Sturgis Motorcycle Rally) is without a doubt the largest event in South Dakota – and it spreads throughout the entire state, east to west, north to south,” said Burgess. “We guess at the attendance numbers and we know what kind of revenue goes into the state’s coffers from the sales tax filed by temporary merchants who are here for the Rally, but that’s just a fraction of it.”
Burgess went on to say that revenue from private party Rally home rentals, homes that are sold to individuals who come to the Black Hills for the Rally, businesses that move to South Dakota due to the Rally, along with other examples, make him believe that the economic impact of the Rally reaches far beyond what we currently perceive.
AAF-Black Hills would like to thank our program sponsor Security First Bank.
This luncheon program is FREE for AAF-Black Hills members, $30 for non-mem¬bers, $20 for students and includes lunch. RSVP by January 15th by clicking here or emailing info@aafblackhills.org or calling 605-863-2186.
Location: Hampton Inn of Rapid City, 1720 Rapp St
Date: Tuesday January 19th, 2010
Time: 11:30-1:00
Click here for more information and to RSVP.
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This is great! We are also getting the word out on all the social medias, blogs, articles and videos. I am excited and it will be great. better than ever. The belief around the economy is just that a belief. This is the year to stimulate abundance and plenty everywhere. Thanks a bunch,
Rob Sturgis Rally 2010 Dude